Historical Introduction
El Rodadero wasn't always the tourist destination it is today. In the 1950s, this bay with calm waters was just a small fishing village. Everything changed when the Colombian government decided to develop the area as a tourist hub, building the Hotel Tamacá in 1954 (the first in the area) and paving the road from Santa Marta.
Today, El Rodadero is the tourist heart of Santa Marta, where luxury hotels coexist with family homes that still retain that small-town charm. Its main beach, 1.2 km long, is famous for its gentle waves and golden sand, perfect for families.
📌 Transparency
This article contains sponsored/affiliate links. We may receive a small commission at no extra cost to you.
What to Do
Beaches and Water Activities
El Rodadero Beach is the star, with its soft sand and calm waters. For something more private, walk 10 minutes to Playa Inca Inca, less crowded and with palm trees offering natural shade.
- Snorkeling at the Aquarium: A 10-minute boat ride away, this small natural aquarium allows you to swim with turtles and tropical fish. Tours from $40,000 COP per person (reference prices from April 2026).
- Banana Boat Ride: Fun for groups. Available on the main beach for $15,000 COP per person.
- Paragliding: Fly over the bay with companies like Parapente Caribe. From $150,000 COP for a 15-minute flight.
Nightlife
Carrera 2 transforms at night with bars and clubs. Don't miss:
- La Escollera: Beach bar with live music on weekends. Carrera 2 #11-96.
- Burukuka: Oceanfront nightclub with a terrace and DJs. Cover charge from $30,000 COP on Saturdays.
Shopping and Crafts
The El Rodadero Artisan Market (Calle 8 with Carrera 3) has over 50 stalls with Wayuu bags, hammocks, and jewelry. Always haggle, initial prices are often high for tourists.
Where to Eat or Drink
Local Food
- Restaurante El Zaguán: Try the fish sancocho ($28,000 COP) or the coconut rice. Carrera 1 #10-39.
- Donde Chucho: Ceviches and fresh fish from $22,000 COP. Calle 11 #2-60.
International Options
- Il Forno: Wood-fired pizza. The Margherita costs $35,000 COP. Carrera 1 #8-27.
- Hard Rock Café: Well-known chain, ideal if you miss American food. Dishes from $45,000 COP.
Bars and Cafes
- Café del Mar: For a coffee with a sunset view. Calle 11 #1-37.
- La Brisa Loca: Bar with creative cocktails and a relaxed atmosphere. Mojitos from $25,000 COP.
How to Get There and Transportation
El Rodadero is just a 10-minute drive from downtown Santa Marta:
- Taxi: From downtown, it costs around $15,000 COP (April 2026 prices).
- Bus: The "Taganga - El Rodadero" or "Mamatoco - El Rodadero" routes pass along Carrera 1. Fare: $2,500 COP.
- On foot: If you are staying in the historic center, it's a 40-minute walk along the coast.
Within El Rodadero, everything is accessible on foot. For longer distances, mototaxis are common (negotiate the price beforehand).
Local Tips
- On Sundays, the beach fills up with local families. If you prefer fewer people, go during the week.
- The water is clearest in the mornings, before bathers stir up the sand.
- Carry cash for small businesses; many do not accept cards.
- Street vendors can be persistent but are generally harmless. A firm "no, thank you" is usually enough.
- For April 2026, remember it's mid-season - not as crowded as December, but with good weather.
Frequently Asked Questions
Is it safe to swim at El Rodadero beaches?
Yes, the bay is protected and the currents are gentle. However, as with any beach, avoid going too far out if you are not a strong swimmer and pay attention to warning flags.
Are there ATMs in the area?
There are several ATMs on Carrera 2, especially near the Plaza de Las Américas shopping center. Bancolombia and Davivienda are the most reliable for withdrawals with international cards.
Can you go to El Rodadero on a day trip from Cartagena?
Yes, although it's a long journey (4-5 hours by bus). If you're coming from Cartagena, consider spending at least one night to fully enjoy the area. Marsol and Berlinas companies have direct buses.